Whatever local small business you are in you already know that to GROW it you need to continually expand your customer base *Connect with people who want to buy what you sell! So, traditionally, how do you do this? Well you market yourself right? Advertise, promote, network, cold call etc. It's hard work. It's time consuming and it's expensive, and you have to market your business continuously to get more clients. There is a better, more cost-effective way! Use The Internet to GROW your business... "Get A Dedicated, Digital Sales Force Working Tirelessly On Your Small Business Marketing 24/ 7/ 365 For Cents On The Dollar!"
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Why Use The Internet To Market Your Small Business LOCALLY? Most local business owners think that the Internet is about web sites and communication. And yes, this is true. But, the Internet is now about much, MUCH more than websites!
The three major search engines on the Internet (GOOGLE, YAHOO and BING) have all released their own versions of LOCAL search systems. Google's system is called GOOGLE PLACES! More and more people are using Search Engines to find LOCAL BUSINESSES (63% of all searches according to Google)... and MANY are searching for YOUR local small business services right now! Are You Found When People Search For Your Local Business Services?
Heard of blogs, podcasts, rss syndication, or news feeds? Maybe not? (but you soon will). When the US Presidential candidates issue media passes to selected "bloggers", and prime time US TV shows run blogs on their own websites they have very good commercial reasons for doing so. These blogs are visited frequently by the major search engine ranking 'bots'. It's all about marketing! And, if you have a business blog, when LOCAL people search for information related to what you do THEY WILL FIND YOUR SMALL BUSINESS (if it is set up correctly for local search)! This is ONE reason the CEO's of MAJOR Corporations now publish their own blogs! What Does this Mean for You as a Local Business Owner? Well, simply put YOU WILL BE FOUND when people search the net with key terms relating to your regionally-focused business, industry or service. [Note: 83% of all web-based queries originate from search engines searches. So, strategically-targeted blogs, and other web-based systems can virtually DOMINATE local keyword searches on the search engines for local industry/ business search terms]. How could these technologies BENEFIT your local business?
A global, internet-based television network is about to go "live" ... You can already send TV quality video via email on a 28.8k modem, and run 8 person conferences for the cost of a local phone call. Google and Yahoo have embraced video. YouTube.com currently has approximately 27.8 MILLION searches a DAY in the US alone! *Strategic YouTube campaigns have regenerated small businesses!
You can now create web pages that talk, and then email them to people ... You can create full colour product catalogues which are delivered electronically. Australian software that is currently in development will enable you to shoot your own product (digital) videos, drag and drop the files into the software to create your own auto-run CD's, which you then copy at $1.00 a CD, and mail out to your prospects. And then there's DESKPING, a desktop marketing revolution. And then there's Web Conferencing, ideal for lead generation, conferencing and sales training! Are you using multimedia and video to promote your local business?
Twitter, Facebook, Foursquare, LinkedIN, MySpace - Social networking sites are exploding, and these sites are no longer just for teenagers chatting about online games anymore. Real, LOCAL business is being generated on the web everyday via these social networking systems. Celebrities, Politicians and Business Leaders are flocking to Twitter in droves. Why are they doing this? Because, that's where the people are! *How could you use Twitter to promote your LOCAL business? And of course there's the Facebook behemoth with its 750 MILLION users. Facebook Ads can target people locally, by their age, gender and interests! And, the greatest growth demographic for Facebook users is now the baby boomer generation. *How could you target your local customers on Facebook? Are you interacting with your local customer base via social media?
Google just bought Admob for $750 million... and then it bought Motorola (the mobile phone company) for a few billion. Apple quickly responded by purchasing the next largest mobile advertising platform for $250 million. BING then got serious setting up its own mobile platform. Why have these technology giants got very serious about mobile? Well, it's because they know that there are already 5.8 BILLION mobile devices in the world (smart phones, ipads and tablets). This is FIVE times more than the number of people who use desktops and laptops to access the Internet. Now, Google states that 40% of ALL web searches on its search engine are LOCAL. These Searchers are LOCAL People Looking for LOCAL Businesses! And, as this mobile technology becomes more powerful and e-commerce enabled, research indicates that the use of smartphones to access the Internet will explode. *Heard of QR codes yet? You soon will. QRcodes are now being used across the world on...
Now, mobile advertising may still be in its infancy but within the next few years use of the MOBILE web will explode across the world! How could you use mobile marketing system to FIND and then COMMUNICATE with NEW CUSTOMERS automatically and immediately? *Think Restaurants (for starters) And... Then there are iPhone, Android and Facebook APPS! Is your marketing set up to interface with this mobile explosion?
------------------------------------------------------------- Are You Still Using Analogue Techniques In This New Age Of Digital Marketing And Promotion? The possibilities are endless... As broadband Internet connectivity becomes the standard more multimedia applications with breathtaking functionality will be released to market small businesses. AND... [once set up] digital marketing systems deliver new customers automatically 24/ 7/ 365 without the involvement of one additional staff member. *You will need to hire more sales staff though. AND... all of this is possible for 1/5th - 1/10th the cost of whatever it is that you are doing right now to promote your local small business using expensive traditional marketing methods. AND... we run LOCAL Small Business Marketing campaigns for select clients on 3 continents.
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The Internet is now LOCAL!
